Steven is a serial entrepreneur and co-founder of Faybl, an AI platform transforming financial advice delivery. A pioneer in online financial services, in 1995 he founded Sanford Securities, Australia’s first online stockbroking company, and co-established Bell Direct, and several other tech companies. With a career spanning Australia, Silicon Valley, Europe, and Asia, Steven has built and scaled technology companies across fintech, social media, and AI. He has been recognised in WA Business News “40 Under 40” and as an Ernst & Young Entrepreneur of the Year finalist.