Recep founded SuitabilityHub in 2021 to enable advisers to take a more holistic approach to Best Interest Duty when choosing products. SuitabilityHub is a specialist product research software supporting financial advisers and stockbrokers in product selection and platform strategy. Recep has over 17 years of experience researching the financial services industry, including more than a decade leading the wealth management research at Investment Trends. He began his career in a boutique financial planning firm, giving him a practical grounding that continues to inform his work today.